Insure your Instagram

The unique needs of media professionals require distinctive insurance cover to protect against the significant costs associated with defending claims for financial loss that may arise from erroneous or negligent publication of material. Media liability insurance provides cover from exposures such as misleading advertising, defamation, invasion of privacy, copyright or trademark infringements, and breach of contract.

According to Suzie Shaw, Managing Director of Sydney based advertising agency, We Are Social, “social influencers are effectively our future media owners”, and as such, they require the same level of insurance cover as other media professionals, particularly in safeguarding against misleading advertising.

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